10 Models for Design Thinking

In 2004, business consultants Hasso Plattner and David Kelley developed a model that would change the way engineers and designers, and eventually educators, business executives, and social entrepreneurs around the country solved problems — specifically human problems.

The Human Centered Design Process- the method to resist methods, as I like to think of it- encourages people to identify and solve problems by doing 3 unintuitive, even counter-cultural, tasks:

  1. Empathize
  2. Work Together, and
  3. Fail Effectively.

Plattner and Kelley popularized the HCD method of problem solving through the development of IDEO, an international product design firm, and the Stanford Design School. Today companies and organizations across America have adapted the model. Below are 10 models to compare and contrast human-centered methods.

1. Hasso Plattner Institute of Design at Stanford

visit d.school

2. IDEO, International Design and Consulting Firm

visit IDEO

3. Google Design Sprints (I)

visit Google Design Sprints

4. Google Design Sprints (II)

5. Austin Center for Design, Educational Program

visit ac4d

6. DEEP Design Thinking, Design Educator Mary Cantwell

visit DEEPdt

7. SAP, Software Programming Company(I)

visist SAP

8. SAP (II)

9. Design Council UK, Charity for Strategic Design

visit Design Coucil

10. Design for America, Student Social Innovation Firm

visit Design for America

While the defining words and number of stages of the Human Centered Design process change across fields and organizations, the consistent values of empathy, collaboration, and iteration remain the same. To explore the mindsets and methodologies of human centered design, go here.




muses about • health, history, technology & human rights | works on • storytelling, user experience & design process

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Libby Hoffman

Libby Hoffman

muses about • health, history, technology & human rights | works on • storytelling, user experience & design process

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